Current messaging about productivity is worsening burnout for many people. Key points "Hustle culture" makes an already-complicated daily existence busier and less open to mindfulness. Current social media trends promote an unhealthy attachment to productivity. Longstanding norms of hyper-productivity are leading to increased rates of burnout. The irony should not be lost on us: optimizing and maximizing, two words we are hearing more and more in the current life-advice socia